1960 Ford Town USA - Vintage Mustang Forums

 
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post #1 of 8 (permalink) Old 12-15-2008, 09:30 PM Thread Starter
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1960 Ford Town USA

I noticed today that Life Magazine has put a ton of pictures out on the Internet that you can search Google for.

I thought for the heck of it I would search Mustang (without much luck) but then I searched Ford.

I found the following two pictures that peeked my interest..

Location: Flora, IL, US
Date taken: September 1960
Photographer: Francis Miller




This made me wonder what was all this about? A couple more searches lead me to some information that this was a Ford promotion to introduce the 1961 Ford line-up. It appears they chose little Flora, IL (typical small town USA)to become "Ford Town USA" since it was (at the time) the population center of the United States. They sent 1374 new cars and 115 new trucks (and one fire truck!) to Flora. They mowed down a field and let each family in the town loose to each lay claim to one new car or truck for their use for 1 week.

Anyway it is interesting and it appears it got some national press.

Flora, IL is about 100 straight east of St.Louis.

Any chance anyone here, remember this?


James

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post #2 of 8 (permalink) Old 12-15-2008, 09:41 PM
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That's 5956 dog dish hubcaps. Pretty cool!

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post #3 of 8 (permalink) Old 12-15-2008, 10:05 PM
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1960 Ford Town USA

")to become "Ford Town USA" since it was the geographical center of the United States."

I always thought that Lebanon Ks. was the geographical center. At least that is what my Dad's family said and that is where they lived..... Hmmmmm.... http://www.geocities.com/mapguygk07/..._geocenter.htm

That is a bunch of Fords though.

After much searching, (lol) Flora was the population center. http://www.highbeam.com/doc/1P2-10648721.html


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post #4 of 8 (permalink) Old 12-15-2008, 10:23 PM Thread Starter
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Re: 1960 Ford Town USA

Thanks.. I should have caught that error.

Can you imagine, they could never do anything like this today.. Just think of the liability they would be afraid of.

James

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post #5 of 8 (permalink) Old 12-15-2008, 10:35 PM
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Not only the liability but how many cars would not make it back to Ford at the end of the week.

I was reading another article on it that said they only had one car that needed repair during that week too. That most likely would not work today either.


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post #6 of 8 (permalink) Old 12-16-2008, 12:00 PM
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That would be cool if they could figure it out, though...Maybe GM could do it with all the extra cars and trucks they have sitting around the country.

Hey, didn't Ford do something like it though a couple years ago? Let people drive a Ford truck instead of their other brand truck for a week to see the quality....Or was it one of their cars?

Mel



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post #7 of 8 (permalink) Old 12-16-2008, 01:35 PM
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I remember those ads from a few months (maybe a year) ago. I believe they're still doing their "Drive One" campaign.

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post #8 of 8 (permalink) Old 12-16-2008, 02:22 PM
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Yes, Ford did a "drive a truck" for a week. I believe one of the requirements was that you drove a competitors brand to begin with.


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