I think Ford is making a mistake. Does Ford really think that people will continue to pay
$ 50k + for trucks and SUV's indefinitely? Interest rates are moving up, the price of oil is moving up, the economy is changing. I understand what they are doing and why but I think they are being short sighted. Only time will tell - we will see in the next 5 - 10 years.
I had a long post in my head this morning, but no time to put it up.
Ford had this exact idea around 2006/2007, I remember similar articles about ford dumping their car line entirely
for trucks/SUVs. What happened? About a year later the economy crashed, vehicle sales tank, gas soared, and what did people buy? Prius's and small cars. Truck and SUV sales completely tanked. Our "world economy" is so fragile a $1.00/gal fuel price increase or a 1-2% interest cost increase could, once again, bring the house of cards down.
Its asinine to think that American's are only buying trucks and SUV's, they're not. They're buying a lot of them right now
but as history shows, that can't be expected to last. What cars are
Americans buying? Toyota and Honda. Why? Because they don't suck. They hold their value. They last 2-300K miles. We have two focuses at my office that were bought brand new in 2011 and 2012. BOTH have had the transmissions replaced before 100K and various other issues.
Basically, this "decision" by Ford is telling me that they've come to the conclusion that they can't produce a competitive family sedan
and are just going to leave the Market. GM and Ford did the same when they realized they just couldn't produce a quality mini-van.
Ford can't just "pull product" from their global market. It was announced the global Ranger was coming to the US, 3 years later it's finally happened. It takes a lot of time to pass all of the US standards, certifications, and get production going for a US based vehicle.
I think it's a mistake. They're losing money on their cars because they aren't building one that people want. I'd start there... build a car that doesn't suck.
Some of you are going to HATE to hear this... but if this is true, AND the ONLY CARS
are the Focus AND Mustang... get ready for the four door Mustang. It will no longer be an April fool's picture prank. The Mustang is profitable because they keep the price high and platform sharing, with no other cars but the much smaller focus they're going to have to kick Mustang sales to a much higher lever than 70-80K/year to keep it profitable too.